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AI & Automation in Performance Advertising And MarketingAI marketing is the use of sophisticated formulas to help marketing professionals simplify processes and improve target market understandings. Via ML and NLP, AI automates tasks like data analysis, material generation, client service, and competitor monitoring.
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How Predictive Analytics is Transforming Performance AdvertisingPredictive analytics offers data-driven insights that allow marketing teams to optimize campaigns based upon behavior or event-based goals. Making use of historical data and artificial intelligence, anticipating models forecast likely end results that inform decision-making.